A happy baby lying on a soft cream-colored blanket, wearing a cozy animal-print onesie, smiling brightly at the camera. Showcasing the comfort and style we prioritize in every design.

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About Gerber® Childrenswear

Welcome to Gerber® Childrenswear! For decades, we’ve been a trusted name in food and clothing for babies, infants and toddlers, helping parents like you create cherished memories. We’re proud to offer all the essentials your baby and toddler needs for their earliest years, from our iconic Onesies® Brand bodysuits to cozy sleepwear and must-have accessories.

A framed black-and-white sketch of a baby with wide eyes and a playful expression, hanging on a softly lit wall. A nod to the timeless joy of childhood, featured on our ‘About Us’ page.

The Story Behind the First Gerber® Baby

It all started in 1928 when Gerber hosted a contest to find the perfect baby face for a new baby food ad campaign. Among the submissions, artist Dorothy Hope Smith presented a simple charcoal sketch of a sweet, tousle-haired baby with twinkling eyes and pouty lips. Smith offered to complete the sketch if chosen, but the Gerber team fell in love with its raw charm and decided to use it as it was.

The now-iconic Gerber Baby became so popular that in 1931, Gerber adopted it as the official trademark. Since then, this adorable face has been a symbol of Gerber’s dedication to happy, healthy babies everywhere.

Who was the original Gerber Baby? Over the years, guesses ranged from Hollywood stars like Humphrey Bogart to Elizabeth Taylor. But the real inspiration was Ann Turner Cook, a mystery novelist and retired English teacher. Cook, whose baby portrait captured hearts worldwide, even attended the unveiling of Gerber’s updated packaging in 1996, where her timeless sketch remained an integral part of the brand.

A neatly folded stack of colorful baby onesies, including a striped blue and white piece, sitting on a wooden table adorned with fresh white tulips. Reflecting the fresh, cheerful spirit of our brand.

The Original Onesies® Brand

Did you know? We’re the original creators and owners of the Onesies® Brand, The Most Recognizable Name in Baby Clothes™.

In 1982, Gerber Childrenswear revolutionized babywear with the invention of the Onesies® Brand bodysuit, designed to keep little one’s comfy and happy with just a snap. This practical yet adorable innovation quickly became a favorite among parents. Over time, Gerber Childrenswear expanded its offerings to include playwear, accessories, bedding, bath essentials, and even larger sizes (up to 5T!).

Today, we continue to bring you thoughtfully designed, cute, and comfortable clothing that fits your baby’s needs—and your family’s busy life.

A Legacy of Care and Commitment

From the very first Gerber Baby to the timeless Onesies® Brand, Gerber has been there for families, celebrating the joy of babyhood and supporting parents every step of the way.

For over 95 years, our commitment to excellence has guided everything we do. As we look ahead, our mission remains unchanged: to nurture, support, and bring smiles to families and their little ones worldwide.

Here’s to happy babies and even happier memories!



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USA Today present America's Customer Services Champions 2024 award to Gerber Childrenswear

USA TODAY, in collaboration with Plant-A Insights Group, has recognized Gerber® Childrenswear as an America's Customer Service Champion 2024. One of the largest independent customer experience studies, this award highlights our excellence in delivering the best customer experience.

Read more on usatoday.com

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About Us

Gerber Childrenswear Brand Standards

Guidelines machine-readable on using Gerber Childrenswear's trademarked words or images can be found here.

* ONESIES is a registered trademark owned by Gerber Childrenswear LLC – (U.S. federal trademark registration numbers 1,292,981, 2,549,557 and 3,488,401).

Equal Opportunity Employer - M/F/D/V

Federal Transparency in Coverage Rule Compliance

This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

https://www.cigna.com/legal/compliance/machine-readable-files